CHANGYOU.COM BUYS INTO SHANGHAI JING MAO

AsiaInfo Services
06-01-2011
Changyou.com Buys into Shanghai Jing Mao

BEIJING, Jun 01, 2011 (SinoCast Daily Business Beat via COMTEX) -- Changyou.com Ltd. (Nasdaq: CYOU), US listed online game developer and operator under the aegis of Sohu.com Inc. (Nasdaq: SOHU), announces that it will fully acquire Shanghai Jing Mao Cultural Communications Ltd. and associated companies.

Shanghai Jing Mao was founded in 2008, engaged in film advertising and licensed to post advertisements in more than 200 high-end cinemas.

Meanwhile, Sohu Video reveals that it will form cooperation with Jing Mao Film Media. Both sides will share resources and improve the brand influence of Sohu Video.

Currently, Chinese video sharing Web sites are purchasing more copyrighted films and TV operas as well as producing more self made video contents.

Actually, since last year, the growth has slowed down for the Chinese online gaming market, shortening the life cycles of game products and weakening user stickiness of updated game versions and new expansion packs. It has become top priority of online game companies to look for opportunity in value-added service of their game products.

Source: www.yicai.com (June 01, 2011)

KEYWORD: BEIJING INDUSTRY KEYWORD: Internet & Online Services & Media SUBJECT CODE: Internet & Online Services
Internet Portals
SinoCast China Business Daily news
online game
film
video
advertisement
cooperation

Copyright 2011 AsiaInfo Services (via Comtex). All rights reserved